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BUSINESS PROPOSAL
Prepared For, CEDRIC D GLENN CEO Company www.yourweb.com | Prepared By, SEAN TAYLOR CTO, Marketing Consultant MarketingBiz www.yourweb.com |
Social Media acts as a bridge, not only among friends and family but also between businesses and their target.
As the social network grew from its emergence, so did the idea to use the divergent platforms as a means of advertising and reaching out to
different cohorts of target audience
.
MarketingBiz
MarketingBiz is a team of marketing experts who specialize in using social media as a weapon for marketing. | Target User Reach 2010 Target User Reach 2019 |
Starting their journey back in 2010, MarketingBiz settled quite quickly for a startup and in a niche that was only taking small steps towards recognition back then. We have grown globally and have worked with both national and international companies, helping them achieve their marketing goals using the social media platform, reaching out to a maximum number of target users and being of service as well as earning bounties. |
Services
As Social Media Marketing experts, you will be offered the following services of which, you will definitely have the option to choose which services you want to avail or best, let us decide based on what we believe fits your business.
Consistent Social Media Posts Otherwise the audience will have an impression of your company being either a scam or run by non existent people until and unless you have a constant supply of materials to read and interact with when they find a group or a page on social media. | Funnel Creation We integrate your social media content with your sales funnel because the bigger picture of engaging audience with posts and updates is to ultimately convert them to potential customers for your product. |
Social Media Ad Setup We’ll set who and where your ads are reaching out and most importantly ensure your ads are customized for reaching the right custom audience so that you maximize traction and acquisition. | Promotion and Branding This is one of the most important marketing features that attracts a target audience towards a business, a product because everyone more or less looks forward to a great deal. We help you set promotion and branding strategies and implement those at different phases of your business. |
Project
Overview
ReadersClub is an online bookstore with a collection of over 250,000 new and used books. Their categories range from thrillers and contemporary to non-fictions and self development books as well.
How ReadersClub differs from other conventional book stores is that they have their own printing facility, which they use to create hardcovers and paperbacks of high quality and of reasonable price, cheaper than other bookstores which makes ReadersClub a haven for avid readers. | As a startup, ReadersClub was having trouble setting up their base on the social media platform. For a starter they too, similar to other businesses, opened a Facebook page but due to lack of user engaging contents, they haven’t acquired many followers and therefore, only a handful of people know about ReadersClub. |
ReadersClub
Since ReadersClub is a novice, we haven’t actually pinpointed any errors in their marketing strategies because they haven’t designed anything specific for targeting audience, promoting their business through their Facebook page and keeping the page updated. The team of MarketingBiz will be starting from scratch, to build up an arsenal of posts, ads and branding and promotion components for ReadersClub to
use gradually.
ReadersClub and MarketingBiz had an initial planning meeting and we’ve come to terms with using the following services offered by MarketingBiz as a starter:
Roadmap
As the tasks will be in continuation, we’ve decided to split
the tasks based on Daily/Monthly/Weekly timeline as follows:
Daily | Weekly | Monthly |
2 Book Reviews | Polls | Promotion |
4 - 5 Blogs related to reading | Posts where users can engage by comments | Book of the Month Post |
Ads | Branding videos | Most read books for the past month/Booklist for different genres |
N/A | N/A | Analytics |
Budget
As the tasks involved in this project will be in continuation until the contract is valid, the billing cycle will be set twice every month, on the 15th and 30th days, which means ReadersClub will have to forward two payments each month to MarketingBiz. The hourly rate taskwise is given as follows:
Task | Rate/Hour (USD) |
Post Creation | $6 |
Visuals for Ads | $10 |
Ads Creation | $4 |
Analytics and Reporting | $12 |
Terms
1. Prior to signing the contract, ReadersClub may request an amendment after reviewing the business proposal, which may be settled upon both party’s consent. However, no changes will be made or should be requested after both parties have signed the agreement. Signing of the agreement will also officially confirm MarketingBiz’s position as ReadersClub’s marketing consultant and analyst. | |
2. All payments set as per the billing cycle must be cleared within the mentioned dates, delay in which will be considered only during public holidays. All payments must be made via PayPal. | |
3. MarketingBiz will ensure confidentiality of all information shared by ReadersClub and will not by any means, use them for illegal purposes. | |
4. MarketingBiz will complete all assignments and tasks decided to be done on a daily, weekly and monthly basis following the plan mentioned in the roadmap section. Any strategic changes required should be discussed with ReadersClub before implementation. | |
5. Both MarketingBiz and ReadersClub hold the authority to terminate the contract immediately if any of the terms are violated. |
